Concept
Everyone knows CR7 is a champion. He knows it too. And yet, before the moment comes, he still talks to himself.
Tu bate. Hit it.
A few words to focus. To believe. To remind himself who he is. That is what makes him human. Because behind the champion is the same voice we all have — the one that says:
You can do this.
Take the shot.
That is the real message of TU BATE: when you look at him, you are not looking at someone completely different from you.
Take the shot. Hit it.